Thursday, April 23, 2009

Gap - 1969 Relaunch



With many labels and brands retrospecting and recreating their past for the present, Gap looked into their denim archives and decided to relaunch its denim line, 1969. This premium denim line goes back to basics without unecessary embellishments and let the denim speak for itself. The five-pocket pair doesn’t even bare logos, the only adornment is silver rivets and a single blue rivet that identifies the jeans as Gap. 1969 jeans are produced with medium weight raw denim with white selvedge edge– putting Gap back on the map in terms of quality denim once again.

Of course, everyone’s favorite part about Gap’s denim is its affordability– the new relaunched 1969 line will be priced at less than $60 so it will be a “get” instead of a “want”.


* I seriously have only been wearing two brands for denim Gap and Levis.

GAP IS DAT *ISH.......Mall fashion, at a high :) haha

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